Methodology
- Revenue Definitions and how to Change Them
- Understanding Returns vs. Refunds
- Understanding Average vs. Median
- Understanding the RFM Calculation
- How to Determine the Next Order Date
- How to Handle Swap Orders
Understanding your Metrics
- RetentionX Insights™
- Understanding LTV
- Understanding Product LTV
- Understanding Contribution Margins
- How to Read a Cohort Analysis Chart
- Why to Split AOVs of New vs. Repeat Customers
Customer Analytics
See all 14 articlesOrder Analytics
- Total Sales
- MRR Development
- Order Overview
- Average Order Value
- Free Shipping Threshold
- OTP Conversion