Cross-Selling

When it comes to increasing the Average Order Value, there are many levers you can pull. One of these levers is Cross-Selling: the sale of another product or the bundling of complementary products in order to offer the customer an additional benefit. To do this, however, you first need to know which products are often purchased in combination, so you stick to the preferences of your consumers.

Definitions

The Cross-Selling report reveals your best-performing product combinations. But before you dive into data analysis, let's ensure that we are on the same page with some definitions:

Use Cases

Cross-selling is a very important marketing tactic as it can drive considerably incremental revenue by capitalizing on customers' current purchase intent: if we show additional products that the customer will also find useful, then it is just a matter of leading them to the next logical purchase. It is especially important for products that sell high-value but low purchase frequency products.

Based on the Cross-Selling report you can answer the following questions:

• Which are the best product combinations you should promote together?
• Does it make sense to offer product bundles to your customers?
• Have your marketing activities been successful and have increased the AOV of your customers?

When done right, cross-selling can boost your AOV significantly and help you get the absolute maximum out of your customers. It can also improve the customer experience by giving them even more value.

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