Bestseller

Drilling down into your different brands or several product categories allows you to gain insights into your customers' preferences, their experience with your store, and new market trends. So, let's take a look at the Bestseller report and find out in which products should you be focusing your marketing efforts on:

Definitions

The Bestseller report allows you to evaluate the performance of your products in terms of volume, revenue, and profit - simply select the metric at the top to define by what you want to identify your bestselling products. You can run the analysis across your entire portfolio or drill down into your specific categories and/or brands.

But before we dive into data analysis, let's make sure we are on the same page with the definitions:

Product Definitions

SKU	Stock Keeping Unit, which is the unique ID associated with the product
Variant Title	Name used to list the product
Product Title	Parent listing of the product variant
Category	The associated category of the product; exclusively available for custom integrations and  .
Brand	The associated brand of the product

Metric Definitions

Gross Items Sold	Number of gross items sold of the product
Gross Revenue	Gross Revenue from the product
Net Revenue	Net Revenue from the product
CM1	Contribution Margin 1 of the product, calculated by Sum of Net Revenue - Sum of COGS
Items Returned	Number of returned products; exclusively available for custom integrations,  , and .
Product Return Rate	Percentage of returned products; exclusively available for custom integrations,  , and .

If you want to see more details per product, you can switch the view to data grid view  and see all metrics per product at a glance.

Use Cases

If you want to make sure that you spend your time and money on the most impactful items it is important that you are aware of your bestsellers. The report answers the following questions:

• Which items contribute significantly to your total sales?
• Which items per brand should you promote more in the future?
• Which are the trending items per brand?
• Do different customer segments purchase different items per brand more often?
• Are the items that you are selling the most the ones that leave you more revenue? Or are they just bargains?

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