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  1. RetentionX
  2. Customers Intelligence
  3. Methodology

Methodology

  • Revenue Definitions and how to Change Them
  • Understanding Returns vs. Refunds
  • Understanding Average vs. Median
  • Understanding the RFM Calculation
  • How to Determine the Next Order Date
  • How to Handle Swap Orders
  • How to Handle Order Extras
  • How Gender Prediction Works
  • Understanding Sales Velocity
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