How to Handle Order Extras

RetentionX helps you analyze your customers, orders, products, and more using transactional data. While importing this data, RetentionX also includes all order extras like package protection, gift wrapping, or promotional flyers that are added as individual SKUs to your customers' orders. While it is useful to track the revenue from these SKUs and identify, for example, customers who made gift purchases, these add-ons shouldn't skew your reporting, such as cross-selling or basket analysis.

No need to worry—RetentionX has a solution! You can specify which order extras to exclude from certain reports by adjusting your settings under Company Settings > Report Settings. This way, these items won’t impact your order analyses.

Specify all add-ons by selecting their product title in the respective input field. All changes will take effect the next day.

Handling of Order Extras

After we understand which products are order extras instead of core products, we do exclude these from the following analysis:

• Items per Basket
  

• Bestseller
  

• Items Sold

• Cross-Selling
  

• Follow-Up Purchases

• Product Return Rate

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