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  1. RetentionX
  2. Customers Intelligence
  3. Understanding your Metrics

Understanding your Metrics

  • RetentionX Insights™
  • Understanding LTV
  • Understanding Product LTV
  • Understanding Contribution Margins
  • How to Read a Cohort Analysis Chart
  • Why to Split AOVs of New vs. Repeat Customers
  • Understanding the Power of Free Shipping
  • Understanding Cross- vs. Up-Selling
  • Why Cohorts Matter for Revenue Forecasting
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