Customers

General

• Customer Overview
• How Gender Prediction Works
• Best Practice: Leveraging Gender Insights
• How to Determine the Next Order Date
• Customer Development
• LTV Tracker

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Segmentation

• RFM Analysis
• Understanding the RFM Calculation
• How to Create Custom RFM Segments
• Best Practice: Retaining Your Top Customers
• Percentile Analysis
• Unprofitable Customers

Repeat Purchases

• Repeat Purchase Rate
• Repeat Purchase Development
• Time Between Purchases
• Understanding Average vs. Median

Predictions

• Predicted LTV
• Churn Risk Tracker
• Churn Risk Distribution
• Recovered Customers

Cohorts

• How to Read a Cohort Analysis Chart
• Customer Cohorts
• Best Practice: Getting Weak Cohorts Back on Track
• Cohorts by Retention Rate
• Cohorts by Repeat Purchase Rate
• Revenue by Cohorts

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