When you connect Google Analytics to RetentionX, we import additional data to enrich the marketing journey of your customers' orders. This data is used to analyze customer behavior, create segments and evaluate the performance of your marketing efforts. The imported data is not shared with third-party tools. Here is an overview of the fields we import:
- TRANSACTION_ID
- FIRST_SESSION_DATE
- TRANSACTION_DATE
- LANGUAGE
- PLATFORM
- DEVICE_BRAND
- DEVICE_CATEGORY
- BROWSER
- FIRST_USER_DEFAULT_CHANNEL_GROUP
- FIRST_USER_SOURCE
- FIRST_USER_CAMPAIGN
- FIRST_USER_MEDIUM
- FIRST_USER_CONTENT
- FIRST_USER_TERM
- SESSION_DEFAULT_CHANNEL_GROUP
- SESSION_SOURCE
- SESSION_CAMPAIGN
- SESSION_MEDIUM
- SESSION_CONTENT
- SESSION_TERM
Once you've enabled Merchandise Optimization for your account, RetentionX will dynamically sort your products based on these insights to maximize your revenue from collection traffic. Learn more about how it works here.
To track the performance of your products within your collections, we will enrich your Google Analytics tracking with the following additional data points:
- ITEM_ID
- ITEM_LIST_POSITION
- ITEM_LIST_ID
- ITEMS_ADDED_TO_CART
- ITEMS_PURCHASED
- ITEMS_VIEWED
- ITEMS_CLICKED_IN_LIST
- ITEMS_VIEWED_IN_LIST
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