October '26 Release Note

Here are the latest RetentionX product updates, improvements, and fixes released in October 2026. Availability may depend on your RetentionX plan, connected integrations, and account setup.

October 29, 2026

Analytics

Marketing Funnel: New LTV Metrics

The Marketing Funnel now includes three additional metrics: LTV, Predicted LTV 1 Year, and LTV Multiple. Add them to your data table to understand which marketing channels and campaigns acquire the most valuable customers, beyond their initial purchase.

Learn more about the Marketing Funnel.
 

October 28, 2026

Analytics

Customizable Data Tables

You can now customize the columns in all RetentionX data tables. Choose which metrics to display and arrange them to focus on the information that matters most to your analysis.
 

October 26, 2026

AI Analyst

Improved Reliability of Daily Audits

We've improved how AI Analyst handles processing delays. If an analysis stalls, it can now automatically switch to an alternative processing method, reducing missed reports and helping keep your daily insights up to date.
 

October 23, 2026

Claude Connector

Marketing Funnel Data Available in Claude

The RetentionX Claude Connector now supports Marketing Funnel data, allowing you to explore how your marketing channels and campaigns drive traffic, customer acquisition, and conversions directly through Claude.
 

October 21, 2026

Security

PHP Security Update

Following the disclosure of two critical PHP vulnerabilities, we immediately implemented protective measures and upgraded all servers to the patched PHP version on October 21. Our subsequent security checks found no evidence of successful exploitation or unauthorized access.
 

October 15, 2026

AI Analyst

Smarter Insights with Marketing Data

AI Analyst now incorporates marketing data into its daily audits, connecting your marketing activities with customer behavior and overall business performance. This helps uncover what's driving performance changes and provides more actionable recommendations.

AI Analyst

Introducing Business Context

You can now give your AI Analyst additional knowledge about your business, such as product launches, promotions, operational changes, or business rules. AI Analyst uses this context to better interpret your data and provide more relevant insights. Time-based notes also appear directly in your reports, helping you understand what happened and when.
 

October 9, 2026

Attribution

Klaviyo Campaign & Flow Performance

The Attribution report now includes performance data from your Klaviyo campaigns and flows. Explore recipients, open rates, click rates, revenue, and revenue per recipient to better understand how individual emails contribute to your marketing performance.

To start importing this data, existing Klaviyo users need to update their connection.

Learn more about Attribution.
 

October 6, 2026

Segmentation

New "Every Time" Purchase Condition

The Segment Builder now lets you identify customers whose every order matches specific conditions. For example, find customers who purchased a particular product or used a coupon code with every order.
 

October 5, 2026

Analytics

More Flexible Date Filtering

Data tables now support filtering between two specific dates, making it easier to narrow down results to the exact period you want to analyze.