Here are the latest RetentionX product updates, improvements, and fixes released in July 2026. Availability may depend on your RetentionX plan, connected integrations, and account setup.
July 20, 2026
AI Analyst
New Insights Brought by the AI Analyst
Your business never stops moving and now, neither do your insights. Available on the Growth plan, the AI Analyst reviews every customer, segment, and data point every night to uncover the changes that matter most. By morning, you'll know what changed, why it happened, what it's costing you, and exactly what to do next.
The previous insights section has been deprecated and replaced by the AI Analyst.
July 2, 2026
Email & SMS Automations
Send Test Events for Faster Flow Setup
You can now send a test event to Klaviyo directly from RetentionX after enabling an event push for your RetentionX-powered email and SMS flows. RetentionX creates a test profile (test@retentionx.com) and sends the selected event with sample data, so you can preview the event properties and start building your flow right away.
Audience Builder
Improved Audience Handling
We improved how RetentionX handles disconnected or deleted advertising integrations. When a Google, Meta, TikTok, or Pinterest integration is deleted, synced audiences are deactivated and no longer update. This change is now reflected across the interface, and affected audiences are removed from the Audience Builder overview to keep audience statuses clear and up to date.
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