Customer data only creates impact when it’s available where decisions are made. RetentionX’s Data Enhancer ensures that your customer intelligence doesn’t stay locked inside analytics, but is automatically made available in the tools your teams use every day.
Instead of relying on manual exports, static lists, or outdated assumptions, the Data Enhancer continuously syncs customer insights and segment affiliation from RetentionX into your connected platforms. This keeps every system aligned with the current state of each customer—day by day, without manual effort.
The result: more relevant communication, better customer experiences, and tighter control over your marketing and operational spend.
What the Data Enhancer Does
The Data Enhancer makes RetentionX insights available directly inside your connected tools. Depending on the platform, this information is exposed either as
Customer profile properties, such as value-based or behavioral attributes, or
Events informing about segment affiliations.
All synced data is updated daily and reflected automatically across connected tools. Customer information is added as soon as criteria are met and removed as soon as they no longer apply, ensuring teams always work with current, accurate customer groups rather than static snapshots.
By making RetentionX insights available across your stack, all teams work from a single, up-to-date source of truth. Marketing teams can align messaging with lifecycle stage and value, growth teams can focus spend on relevant audiences, support teams gain immediate context for prioritization and personalization, and commerce teams can adapt the shopping experience based on customer behavior and long-term value.
Supported Platforms
The Data Enhancer is currently available for the following tools:
Email & SMS Marketing
Klaviyo: Push customer insights into profile properties to enable smarter segmentation. Learn more here.
Mailchimp: Enrich contact profiles with RX data to build dynamic, value-based segments. Learn more here.
ActiveCampaign: Sync RX insights into contact fields for advanced automation. Learn more here.
Attentive: Send segment affiliation events to create dynamic audiences. Learn more here.
Commerce
Shopify: Sync segment membership as customer tags to personalize shopping experiences. Learn more here.
Support
Zendesk: Enrich user profiles with RX insights to give support teams full customer context. Learn more here.
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