How to Import Data from TikTok

You can't fully understand the performance of your brand without analyzing your marketing investments - however, condensing all your marketing data into one view can be challenging.

Integrating RetentionX with TikTok will allow you to understand how effective and profitable your TikTok marketing is - so let's get this set up!

How to Import Data from TikTok

After connecting your TikTok account to RetentionX, you can enrich RetentionX with the following marketing data:

• Conversions
• Ad Spend
• Impressions
• Clicks
• Click-Through-Rate

In the TikTok settings, click Data Import and follow the process: you will set up your account in order to import Marketing data from TikTok.

1. Account Connection
   Since you might have access to multiple TikTok Ads accounts, specify from which ad accounts you want to import the data.
   
   
2. Source Mapping
   
   Knowing your best-performing marketing channels and campaigns is critical to reaching the customers you want most. Your UTM parameters are the basis for linking the performance of your marketing efforts to your transactions, as well as to additional marketing information in TikTok. Therefore, select all UTM source tags that describe TikTok.
   
   
   
   
3. Campaign Mapping
   After that, he same exercise needs to be done at a campaign level. Map all your UTM campaign parameters to the respective TikTok campaigns:
   
   
   
   
   • On the left, highlighted in green, all your imported TikTok Ads campaigns are listed.
   • On the right, highlighted in pink, all your UTM campaign tags belonging to the selected UTM source tags in the source mapping are selectable.
   • If you have also used UTM parameters to track your already paused and removed campaigns, we recommend performing the campaign mapping for them as well; that way you will have all data in RetentionX.

And that's it! With the next overnight import all your TikTok Ads details are imported to your RetentionX account. Once the connection is up and running, you will find the TikTok toggle under 'Connected Tools'.

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