Order Breakdown

The first purchase is an important milestone, but the second order is what truly drives long-term value for your brand. On average, only around 30% of customers ever place a second order. This means a significant share of acquisition spend goes toward customers who may never return.

The good news is that once a customer places a second order, additional purchases often follow. Even a small improvement in retention can have a meaningful impact on revenue. Increasing retention by just 10% can significantly grow your sales over time.

But do you know how many of your customers are one-time buyers, or how many have placed exactly two orders?

For all analytics segments (including All Customers), RetentionX provides the Order Breakdown report. It shows how your customers are distributed by order count and how this distribution develops over time. To access the report, open the segment’s detail page.

Definitions

The Order Breakdown shows the distribution of customers based on the exact number of orders they have placed.

For each customer, RetentionX records the number of orders placed up to the month being analyzed. This helps you understand how your customer base is structured at any point in time. Order counts are shown individually up to five orders. Customers with six or more orders are grouped into higher-order buckets.

In addition to the current distribution, the report also tracks how this breakdown changes over time. This allows you to evaluate whether your efforts are successfully increasing the share of customers who place two or more orders.

How to Get More Details

The development of your order breakdown is displayed as a color-coded column chart, followed by absolute numbers. The current month is highlighted to make recent changes easy to identify.

Use Cases

With the right retention strategies, a one-time buyer can become a loyal repeat customer and even an ambassador for your brand.

You'll learn how to:

• Target overdue customers

• Create the perfect next offer

• Set effective incentives

• Promote products that drive loyalty

• Reward your top customers

• Win back lost customers

• Boost subscriptions

• Acquire better customers

Use this report to then continuously track the success of your retention efforts and understand if you have been able to increase the share of your 2x+ customers.

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