We can certainly agree that providing subscription services to your customers can be highly beneficial to your business as it:
- Increases your ability to retain your customers over time.
- Improves your ability to forecast future sales and revenue numbers.
- Upgrades the opportunities to engage with your customers throughout their subscription period.
However, many customers want to convince themselves of a product before they commit to a subscription. This makes it even more important to convert these one-time purchasers to subscribers.
So let's take a look at the Non-Subscribers to Subscribers report.
Definitions
Once you have integrated RetentionX with your recharge account, you have the ability to determine how many of your one-time purchasers became subscribers.
Before diving into data analysis, let's make sure we're on the same page:
Date | Time under consideration |
Non-Subscribers | Number of non-subscribers that placed an order in the period under consideration |
Subscribers | Customers who placed an order without a subscription in the period under consideration and have become subscribers at some point later on |
Active Subscribers | Customers who placed an order without a subscription in the period under consideration but signed up for a subscription at some point later on that is still active. |
Conversion Rate | Percentage of one-time purchasers that became subscribers, calculated by Subscribers / Non-Subscribers |
Median Days to Activation | Median number of days between non-subscribers becoming subscribers |
Average Days to Activation | Average number of days between non-subscribers becoming subscribers |
You can also analyze and compare your share of Subscribers and Non-Subscribers, by switching the view to 'Shares'. You can do so by clicking on the percentage icon:
What You Need
For this report to work properly, the following data must be imported:
- Recharge integration
- Order ID
- Order Date
- Customer ID
- Subscription Start Date
- Subscription End Date
- Subscription Frequency
How to Get More Details
All metrics are shown as a color-coded stacked column chart followed by absolute figures.
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