Time Analysis – RetentionX

Time is Money! If you knew that 80% of your sales are made between 10 am and 10 pm, would you really spend 50% of your advertising budget outside of that window?

One of the most common mistakes in marketing is ramping up pressure when things aren’t going well. Instead, you should reduce spend—or pause it entirely—during weaker hours, and reallocate that budget to the times that actually drive results. Let's have a look at the Time Analysis.

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Definitions

The time analysis lets you break down KPI performance across different time intervals. Simply select the metric and the desired time interval from the drop-down menus to explore the data:

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The metrics included in this analysis are displayed according to the selected time period and interval. They are defined as follows:

Hour	Time of the order based on your store's time zone
New Customers	Number of customers who placed their first order at this time
Orders	Number of orders placed at this time
Gross Items Sold	Number of gross items included in all orders placed at this time (before product returns)
Gross Revenue	Gross Revenue from all orders placed at the time; excluding by default VAT, shipping revenue, and discounts
Net Revenue	Net Revenue (after refunds) from all orders placed at the time
Product Return Rate	Percentage of returned items from the orders placed at this time
Gross Margin	Gross Margin of all orders placed at this time calculated by (Net Revenue - COGS) / Net Revenue 100*
AOV	Average Order Value from all orders placed at a time calculated by Gross Revenue/Number of orders.
LTV	Average, current Lifetime Value of new customers who placed their first order at this time calculated by Sum of Net Revenue - COGS
CM1	Contribution Margin 1 of all orders placed at this time, calculated by Sum of Net Revenue - Sum of COGS

By default, revenue is excluding taxes, shipping revenues, and discounts. Although we highly recommend using our default definition, but you can modify the revenue calculation under Company Settings > Report Settings. Please note that this will trigger a complete re-import and recalculation of all your data.

Your metrics are shown as a color-coded column chart followed by absolute figures. The performance per time gets even more clear by the percentage comparing each data point with the average for that metric.

Use Cases

Time Analysis can provide you with some powerful insights on how to improve your marketing budget:

Adjust your marketing budgets, e.g. in TikTok:
Identify the best time to launch promotions
Gain insights about customer behavior and their interaction with your store

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Definitions

Use Cases

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