10 Customer Segments You Can't Miss

There is no better way to get to know your customers better, personalize their experience and thus improve your bottom line than by segmenting your customers. In addition to our pre-built suggestions, here are some segment ideas you shouldn't miss.

Recent High-Value Customers

Segment customers based on their net spend over the last few months with your brand. This allows you to identify recent high-value customers who deserve special attention and resources.

Loyalty Program Members

Identify your loyalty program members by tier and analyze their purchasing behavior.

BFCM Customers

Identify customers who make purchases during the last cyber week. This can help you develop targeted promotions and campaigns for such seasonal peaks.

Coupon Customers

Every brand has customers who only purchase using discount codes, and avoid paying full price at all costs. Avoid wasting marketing budget on these customers.

Inactive Customers

Understand which customers have not shopped for more than a year. These customers are less likely to buy again and need to be re-introduced to your brand.

High-End Shopper

Identify the customers who bought your most expensive products. These customers are perfect for product recommendations in the same price range.

Cross-Category Buyers

Identify customers who purchase items across multiple categories or product lines. These customers might be more receptive to new product launches or cross-selling initiatives.

Monthly Subscribers

Identify your subscribers by the frequency of their subscriptions. This way, you can develop targeted promotions and monitor the performance of your different subscriptions.

Unhappy Customers

Segment your customers based on their satisfaction levels, as measured by the support tickets they have created. This can help you identify areas for improvement and target dissatisfied customers with special offers.

Special Promotion Customers

Once you have created a static segment of all your customers who were targeted for a special promotion, it is important to track its success and identify any customers who subsequently made repeat purchases.

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