Understanding our Segment Suggestions

Customer segments are great, aren't they? But where to start? To facilitate the segment creation process, RetentionX offers more than 20 predefined segment suggestions, which can be created with just one click!

Based on the RFM Score

• Top Customers: Customers with an RFM score of 111
• Loyal Customers: Customers with an RFM score of X1X
• High Potentials: Customers with an RFM score of XX1
• Small Buyers: Customers with an RFM score of X13 or X14
• Dormant Customers: Customers with an RFM score of 44X
• Worst Customers: Customers with an RFM score of 444
• Top Customers at Risk: Top Customers, who have a churn probability of ≥90%, and who are overdue with their next order - compared to the median order gap value

Based on the 1st Order Behavior

• 2nd Order Due: Customers who placed their first order within the last 365 days but are overdue with their second order, i.e. the customers who - compared to your total customer base - are above the median order gap
• 1st Order incl. Bestseller: Customers who bought your bestseller in their first purchase
• 1st Order incl. most popular Discount Code: Customers who've used your most popular coupon code with their first purchase

Based on the Overall Purchase Behavior

• Active Customers: Customers who have placed at least 1 order within the last 12 months
• High-Value Customers: Top 10% of your customers according to their Lifetime Value
• One-Time Shoppers: Customers who have only placed one order so far
• Repeat Shoppers: Customers who have placed a minimum of two orders so far
• Bargain Hunters: Customers with a poor Gross Margin compared to the average
• Heavy Returners: Customers who have a return rate ≥50%
• Latest Repeat Shoppers: Customers who've placed at least two orders and the most recent one within the last 30 days
• Big Spenders: The top 20% of your customers according to their average order value
• Customers from City: Customers from the city with the highest customer lifetime value

For Subscription Models

• Active Subscribers: Customers who are tagged as "Active Subscriber" - if you are using Recharge or Bold for your subscription management
• Inactive Subscribers: Customers who are tagged as "Inactive Subscriber" - if you are using Recharge or Bold for your subscription management
• Non-Subscription Customers: Customers who have neither an active nor an inactive subscription - if you are using Recharge or Bold for your subscription management

Based on the Marketing Journey

• First-Click Customers from Channel: Customers who first interacted with your best performing first-click marketing channel
• Last-Click Customers from Channel: Customers who last interacted with your best performing last-click marketing channel

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