The run rate isn’t just useful when building a pitch deck. Many brands track and report on run rates at every stage of growth to better understand current performance—even when a reporting period has not yet been completed.
In simple terms, the run rate is a way to extrapolate incomplete data and estimate how a metric is likely to look once the full observation period ends. This makes it especially valuable for evaluating ongoing weeks, months, or quarters without waiting for them to finish.
How the Run Rate Is Calculated
Whenever a selected time period is still in progress (for example, the current week or month), RetentionX automatically extrapolates the expected total based on the data collected so far.
Let’s walk through an example to illustrate how a monthly run rate is calculated.
Today is January 4, so data is available for the first 3 days of the month.
So far, you have recorded 3,000 orders, resulting in an average of 1,000 orders per day.
January has 31 days, meaning 28 days are still remaining.
RetentionX extrapolates the full month as follows:
(28 remaining days × 1,000 average orders per day) + 3,000 actual orders = 31,000 orders
This estimated value represents how the month is expected to perform if the current average continues.
How Run Rates Are Displayed in RetentionX
Run rates are available only for the following time series reports and their corresponding dashboard metrics:
Whenever a run rate is applied, it is clearly marked in the RetentionX interface so you can easily distinguish extrapolated values from data from completed periods.
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