Marketing

General

• How to Import Data From Your Marketing Stack
• Understanding ROAS
• Understanding Different Attribution Models
• Understanding low Attribution Rates

Discount Codes

• Best Coupon Codes
• How to Group Unique Coupon Codes
• Understanding the Impact of Welcome Codes
• Best Practice: Identifying Your Best Coupon Codes
• Best Practice: Creating Unique Coupon Codes

Channel Performance

• Best Channels
• Channel Development
• How to Group Marketing Channels
• Best Practice: Optimizing Your Channel Mix

Campaign Performance

• Best Campaigns
• Campaign Development

Best Practices

• Promoting High-LTV Products in your Welcome Series
• Creating Effective Email Winback Flows