The Estimated Next Order Date gives you the ability to predict when your customers will complete their next order. By understanding when your customers are most likely to buy, you can time your retention efforts more effectively and ensure that your messages are reaching your audience at the right time.
Create Your Audience
RetentionX's segment builder allows you to identify customers who are expected to make their next purchase within the next 30 days.
When it comes to targeting customers, it's crucial for brands to prioritize their best customers. These are the customers who have consistently demonstrated loyalty, spent a significant amount of money, and contributed to the growth and success of the brand. These are the Top Customers identified by the RFM analysis.
These customers are more than just one-time purchasers; they have a strong connection with your brand and have repeatedly chosen your products or services over alternatives. They are familiar with your offerings, trust your brand, and have likely had positive experiences in the past.
By focusing on this particular segment of customers, you can maximize your marketing efforts, optimize resources, and ultimately drive revenue.
Because dynamic segments in RetentionX shrink and grow as customers qualify to enter or no longer meet the segment's conditions, you can use the estimated next order date and the RFM status to create a segment with top customers who are expected to purchase again from you soon — without needing to manually update the group.
Best Practices
We've put together some best practices for inspiration on how to improve targeting your top customers based on their estimated next order date.
Social Media Ads
First and foremost, it is crucial to enhance brand and product awareness among your top customers, who are poised to make their next purchase in the near future. To achieve this, launch highly personalized ad campaigns on their preferred marketing platforms, taking into account their preferences and popular products they have shown interest in.
By utilizing dynamic segmentation, you can ensure that these ads are exclusively served to customers who are most likely to make a timely purchase. This targeted approach maximizes the effectiveness of your marketing efforts and increases the likelihood of achieving the next purchase.
Outbound Campaigns
For brands that maintain close customer relationships and handle high-value orders, it's a recommended practice to empower their customer care team to proactively reach out to their top customers. With e.g. the Zendesk integration, the segment information can be shared with customer care agents and easily accessed in their CRM system.
By this, your customer care agents are equipped with the necessary information to personally engage with your top customers, ensuring a truly exceptional and personalized shopping experience that encourages their next purchase. With this direct interaction, your agents can not only keep customers informed about new products, but also provide them with tailored guidance based on their individual preferences and past purchases. Additionally, they can highlight exclusive offers and promotions that are specifically available to these valued customers, adding an extra touch of delight to their shopping journey.
Leveraging the segment information, you can generate customer lists in Zendesk that can be effectively utilized by your agents to steer top customers towards their next purchase.
Email Marketing
In order to comprehensively cater to your top customers' needs, it is highly recommended to fine-tune your email strategy through personalization and exclusivity. Achieving this can be accomplished by integrating RetentionX with your email tool and leveraging its predictive capabilities to determine the optimal timing for sending these emails, ensuring they reach customers precisely when they are primed to make a purchase.
When crafting your emails, incorporating an enticing incentive is crucial to motivate these customers to take action. This could be a special offer, a captivating promotion, or an exciting new product unveiling. Additionally, employing persuasive language that reminds customers of the unique aspects and value they would miss out on by not engaging with your brand will further reinforce the desire to maintain a connection with your offerings.
Store Personalization
| Once you've created your customer segment, exclusively personalize their shopping experience, reminding and encouraging them to make another purchase. To do so, connect your Shopify account and push the segment back to your Shopify store. For example, you can introduce customized collections, offer exclusive early access to new products, or display pop-up messages with special offers. If you include a time cap to the incentive, this will also add urgency to your message as they will need to purchase before time runs out (e.g., in the next 48 hours). |
This strategy results in longer time spent on the website, lower bounce rate and a significant increase in conversion rate.
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