Ensure the right customers see the right message! Our Mailchimp automation allows you to feed your customer insights into Mailchimp. Use them to create dynamic segments thus building and delivering a perfect customer experience.
How to Create Segments
After connecting your Mailchimp account to RetentionX, it's more than easy to create your segments.
It can take up to 24 hours for the insights to appear in Mailchimp after you connected your account.
Once all data is successfully transferred to your Mailchimp account, all contact profiles of the selected audience will contain the additional insights labeled with [RX]. They will be updated every day.
Use the RetentionX insights to create segments in Mailchimp and customize your communications for your individual customer groups. To create a segment just follow these steps:
- Log in to your Mailchimp account
- Navigate to Audience > Segments > Create regular segment or Create advanced segment
- Select the desired RX property as a condition
- After you have reviewed the segment, click Review segment.
After selecting Review segment, you can name and save your segment. After this- the newly created segment is available for selection to specify your campaign recipients:
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