How to Create Audiences in Attentive

Our Attentive automation allows you to feed your customers' segment affiliation into Attentive. Use this insight and create dynamic audiences based on your RetentionX segments to send highly targeted SMS and/ or email campaigns.

How to Sync the Segment Affiliation

The first step is to connect your Attentive account. Once this is done, you're ready to go!

1. Navigate to Customer Segments.
2. Hover over Create Audience for the segment you want to use as an audience
3. Choose Attentive.
   
   
   
   
4. Select the account for which you want to sync the segment information.

Once these steps are completed, it will take up to 24 hours for the segment information to appear in Attentive. 

How to Create Audiences

Once you complete the steps above, RetentionX pushes the segment affiliation as an event to Attentive daily.

Once the events have been successfully pushed to your Attentive account, customer profiles within attentive will look like the below. Under Activities you will be able to identify which segment(s) a customer belongs to. Based on this information, you can create dynamic audiences. These audiences will always be up-to-date as customers leave or join a segment.

To create an audience just follow these steps:

1. Navigate to Segments
2. Click + Create segment
3. Decide for a dynamic segment
4. Select A subscriber's activity as condition
5. Ensure the following fields are inputted: RX- Segment Affiliation > At least once > In the Last > 1 day > where segment is a specific value
6. In the last field select the RX segment you'd like to use in the dropdown menu

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