RetentionX-Powered Email & SMS Flows

Your customers are constantly leaving signals behind: they return to your site, view products, add items to cart, start checkout, reorder, delay their next purchase, or show signs of lapsing. RetentionX-powered flows turn those signals into timely Klaviyo automations, so you can recover more revenue and bring customers back at the moments that matter most.

The flows cover the full customer journey — from early on-site intent to product recommendations, replenishment reminders, and winback moments. 

How RetentionX-Powered Flows Work

RetentionX helps your flows act on two types of moments:

• Real-time on-site actions, such as session starts, product views, add-to-carts, and checkout starts. These power your abandonment flows.

• Predicted customer moments, such as when someone is likely to reorder, needs an extra reminder, is approaching lapse risk, or is ready for their next best offer. These power your post-purchase flows.

Once the right moment is detected, RetentionX pushes the event to Klaviyo, your flow triggers automatically, and RetentionX imports performance data so you can monitor recipients, open rate, click rate, revenue, and revenue per recipient — updated automatically overnight.

For abandonment flows, we recommend cloning your existing flow and triggering the RetentionX version only when the event wasn't already captured by Shopify or Klaviyo. This gives you full transparency into the incremental flows and revenue RetentionX adds.

Abandonment Flows

Abandonment flows help you recover shoppers who show intent but leave before buying. Together, they cover the journey from the earliest signal — a new session — to product views, cart activity, and checkout starts. The earlier the signal, the larger the audience; the later the signal, the stronger the intent.

Session Abandonment

The opportunity: Many known visitors return to your site, browse briefly, and leave before viewing a product, adding to cart, or starting checkout. Without a session-level trigger, these early-intent visits often go unused.

What it does: Fires when RetentionX identifies a session start from a known shopper. Since the event is not tied to a specific product, the message should stay broad — for example, bestsellers, new arrivals, key collections, limited-time offers, educational content, or brand reasons to return.

Browse Abandonment

The opportunity: Product viewers have shown clear interest, but most leave before adding anything to their cart. This is your largest pool of interested-but-uncommitted shoppers.

What it does: Fires when a visitor views a product but doesn't take the next step. A gentle reminder reconnects them while interest is still fresh — typically 30 minutes to 2 hours after the visit works best.

Cart Abandonment

The opportunity: Cart abandoners have moved from interest to intent. They selected a product, but something stopped them before checkout.

What it does: Fires when a shopper adds an item to cart but doesn't check out. A cart reminder brings them back at the right moment and can show the last item added or the full cart.

Checkout Abandonment

The opportunity: Checkout starters have the highest intent. They are often seconds from buying, which makes even a small uplift highly valuable.

What it does: Fires when a shopper starts checkout but doesn't finish. A timely reminder helps remove friction and close the gap.

Post-Purchase Flows

Post-purchase flows use each customer's purchase history to predict what should happen next: when they are likely to run low, when they may need a stronger reminder, when they are at risk of lapsing, or which product they are most likely to buy next.

Replenishment Reminder

The opportunity: For consumables like skincare, supplements, food, or household products, growth depends on the next purchase. But real customers rarely reorder on a fixed theoretical cycle.

What it does: RetentionX calculates each SKU's actual replenishment time — the median days between repurchases, recalculated daily — and triggers a reminder shortly before a customer is likely to run low.

Late Replenishment Reminder

The opportunity: Not everyone reorders on time. Some customers buy later than average, need an extra nudge, or may be close to slipping away.

What it does: Targets customers who have passed their usual reorder window using the 75th percentile replenishment time — the point by which 75% of customers have repurchased. It pairs with the standard Replenishment Reminder to cover both timely and late repurchasers.

Next Best Offer

The opportunity: When a customer is approaching their next expected order date, the right product recommendation can turn a standard winback moment into a personalized shopping experience.

What it does: RetentionX's AI analyzes each customer's purchase behavior and identifies up to eight personalized product recommendations, then triggers the flow ahead of their estimated next order date. You control how recommendations are generated — including out-of-stock handling, repeat purchases, and product vs. variant level — under Company Settings → Predictions.

Lapse Winback

The opportunity: Customers are easier to win back before they fully lapse. Once they pass their expected next order date, the likelihood of another purchase starts to decline.

What it does: RetentionX uses each customer's estimated next order date to trigger a winback flow when they are approaching lapse risk. This gives you a dedicated moment to bring them back with a reminder, incentive, newness message, bestseller edit, or loyalty-driven reason to return.

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