RetentionX-Powered Email & SMS Flows

Your customers are constantly leaving signals behind: they return to your site, view products, add items to their cart, start checkout, reorder, or show signs of lapsing. RetentionX-powered Klaviyo flows turn those signals into high-performing automations, helping you recover more revenue and bring customers back at the moments that matter most. Our events help you trigger flows at the most critical moments in the customer journey—from the earliest on-site intent to personalized product recommendations, replenishment reminders, and winback campaigns. 

How RetentionX-Powered Flows Work

RetentionX-powered flows are triggered by two types of customer moments:

• Real-time on-site actions, such as session starts, product views, add-to-carts, and checkout starts. These power your abandonment flows.

• Predicted customer moments, such as when someone is likely to reorder, needs an additional reminder, is approaching lapse risk, or is ready for their next best offer. These power your post-purchase flows.

Once the right moment is detected, RetentionX pushes an event to Klaviyo to trigger your email and SMS flows. RetentionX then imports the performance data, allowing you to monitor recipients, open rate, click rate, attributed revenue, and revenue per recipient. Performance data is updated automatically overnight.

Abandonment Flows

Abandonment flows help you recover shoppers who show intent but leave before buying. Together, they cover the customer journey from the earliest known visit through product views, cart activity, and checkout starts. The earlier the signal, the larger the audience; the later the signal, the stronger the intent.

Session Abandonment The opportunity: Many identifiable visitors return to your site, browse briefly, and leave before viewing a product, adding an item to their cart, or starting checkout. Without a session-level trigger, these early signs of intent can easily go unrecognized. → RetentionX pushes an event to Klaviyo whenever it identifies a new session from a known shopper. Set up a flow that sends an email if the customer does not take any further action after the event is captured. Because the event is not tied to a specific product, the message should remain broad and give the window shopper a compelling reason to return.   Learn how to set up the Session Abandonment Flow here.

Browse Abandonment The opportunity: Product viewers have shown clear interest, but many leave before adding anything to their cart. This is your largest pool of interested but not yet committed shoppers. → RetentionX pushes an event to Klaviyo whenever it identifies a product view from a known shopper. Set up a flow that sends an email if the customer does not add the product to their cart or complete a purchase afterward. Use the event data to remind them of the product they viewed and give them a compelling reason to continue shopping.   Learn how to set up the Browse Abandonment Flow here.

Cart Abandonment The opportunity: Cart abandoners have moved from interest to intent. They selected a product, but something stopped them before checkout. → RetentionX pushes an event to Klaviyo whenever it identifies that a known shopper has added an item to their cart. Set up a flow that sends an email if the customer does not start checkout or complete a purchase afterward. Use the event data to display the last item added or the full cart and make it easy for the shopper to return and continue.   Learn how to set up the Cart Abandonment Flow here.

Checkout Abandonment The opportunity: Checkout starters have the highest intent. They are often only seconds away from buying, which makes even a small uplift highly valuable. → RetentionX pushes an event to Klaviyo whenever it identifies that a known shopper has started checkout. Set up a flow that sends an email if the customer does not complete their purchase afterward. Use the message to remind them of the items they selected, address common concerns, and make it easy to return to checkout.   Learn how to set up the Checkout Abandonment Flow here.

Post-Purchase Flows

Post-purchase flows use each customer's purchase history to predict what should happen next: when they are likely to run low, when they may need a stronger reminder, when they are at risk of lapsing, or which product they are most likely to buy next.

Replenishment Reminder The opportunity: For consumable products such as skincare, supplements, food, or household products, growth depends on the next purchase. However, real customers rarely reorder according to a fixed, theoretical cycle. → RetentionX calculates each SKU's observed replenishment time—the median number of days between repurchases, recalculated daily—and pushes an event to Klaviyo shortly before a customer is likely to run low. Set up a flow that reminds the customer to reorder and use the event data to display the relevant product.   Learn how to set up the Replenishment Reminder Flow here.

Late Replenishment Reminder The opportunity: Not everyone reorders on time. Some customers buy later than average, need an additional nudge, or may be close to slipping away. → RetentionX pushes an event to Klaviyo when a customer passes the 75th percentile replenishment time—the point by which 75% of customers have repurchased. Set up a flow that sends an additional reminder to customers who have not reordered yet. Use it alongside the standard Replenishment Reminder to cover both timely and late repurchasers.   Learn how to set up the Late Replenishment Reminder Flow here.

Next Best Offer Included in: Growth  What's my plan?    The opportunity: When a customer is approaching their next expected order date, the right product recommendation can turn a standard winback moment into a personalized shopping experience. → RetentionX analyzes each customer's purchase behavior, identifies up to eight personalized product recommendations, and pushes an event to Klaviyo ahead of their estimated next order date. Set up a flow that presents the recommended products and gives the customer a personalized reason to return.   Learn how to set up the Next Best Offer Flow here.

Lapse Winback The opportunity: Customers are easier to win back before they fully lapse. Once they pass their expected next order date, the likelihood of another purchase begins to decline. → RetentionX uses each customer's estimated next order date to push an event to Klaviyo when they are approaching lapse risk. Set up a flow that gives the customer a compelling reason to return, such as an incentive, new arrivals, bestselling products, educational content, or a loyalty-driven message.   Learn how to set up the Lapse Winback Flow here.   If your running on the Growth plan, use the Next Best Offer event instead. Both events leverage the customer's estimated next order date as the timing trigger, but Next Best Offer also includes AI-powered product recommendations for more personalized messaging.

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