How to Create Audiences in Pinterest

Creating highly targeted campaigns on Pinterest ensures to reach only people you want to reach, thus optimizing your marketing budget. To do this, create custom audiences in Pinterest. Custom audiences is an ad targeting option that lets you find pinners who already know and have purchased from your brand. This type of targeting is a powerful tool for re-marketing, reaching possible repeat customers, increasing your following, excluding worst customers, or creating actalike audiences.

That's where RetentionX comes in handy! Let's take a look at how we can sync your customer segments to Pinterest with just a few clicks!

How it Works

To create custom audiences, RetentionX pushes all customers belonging to a segment to Pinterest - of course, in an encrypted form. Pinterest can then identify these customers by their email address.

After connecting your Pinterest account to RetentionX, it's more than easy to sync your audiences.

1. Navigate to Customer Segments.
2. Hover over Create Audience for the segment you want to use as audience
3. Choose Pinterest.
4. Select the ad account for which you want to create the audience.
5. Confirm by clicking Create Audience.

Alternatively, you can create your audiences in the Pinterest connection settings under Audience Sync.
And that's it! After creation, it can take up to 24 hours for the audience to be created in Pinterest under Ads > Audiences:

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