How to Create Audiences in TikTok

Creating highly targeted campaigns on TikTok ensures to reach only people you want to reach, thus optimizing your marketing budget. To do this, create custom audiences in TikTok Ads. Custom audiences is an ad targeting option that lets you find people who already know and have purchased from your brand. This type of targeting is a powerful tool for re-marketing, reaching possible repeat customers, increasing your following, excluding worst customers, or creating lookalike audiences.

That's where RetentionX comes in handy! Let's take a look at how we can sync your customer segments to TikTok with just a few clicks!

How it Works

To create custom audiences, RetentionX pushes all customers belonging to a segment to TikTok Ads - of course, in an encrypted form. TikTok can then identify these customers either by their phone number or by their email address.

RetentionX leverages both information and automatically creates two audiences: one based on your customers' email addresses and the other based on their phone numbers. That way, we maximize the matching score between RetentionX and TikTok.

How to Create Audiences 

After connecting your TikTok account to RetentionX, it's more than easy to sync your audiences.

1. Navigate to Customer Segments.
2. Hover over Create Audience for the segment you want to use as audience
3. Choose TikTok.
   
   
   
   
4. Select the ad account for which you want to create the audience.
5. Confirm by clicking Create Audience.

Alternatively, you can create your audiences in the TikTok connection settings under Audience Sync:

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