Customer segmentation is a powerful technique of dividing your customers into groups based on similarities in their profiles. RetentionX Core lets you create as many segments as you want, but by default a maximum of 20 analytics segments can be active in parallel. That's not enough? Just unlock additional segments with Segmentation Plus.
Your Benefits
Segmentation allows you to understand your customers' behavior patterns and find the best content, channels, and timing for your customer retention and acquisition efforts.
- Create audiences in Meta, TikTok, Klaviyo and more: Deliver personalized experiences at every touchpoint of the customer journey.
- Share customized insights with different stakeholders by creating email reports and dashboards based on specific customer segments.
- Active segments are updated every day, allowing you to track their development over time.
Tip: For one-time purposes, we'd recommend to deactivate segments after analysis.
Learn more about how to effectively segment your customers here.
How it Works
All you need to do is select the number of additional analytics segments needed and activate the Segmentation Plus add-on under My Plan. These will be instantly added to your account.
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