This analysis is only available if you sell products from multiple brands and have them specified in your eCommerce platform, such as by setting up different "vendors" in Shopify.
See all your brands at a glance! Under All Brands, you'll find all the metrics you need to understand their performance. Let's look at them step by step:
Definitions
| Brand | The associated brand of a product |
| Associated Products | Number of products listed for the brand |
| Gross Items Sold | Number of gross items sold from the brand |
| Gross Revenue | Gross Revenue generated with the brand |
| Net Revenue | Net Revenue generated with the brand calculated as Gross Revenue after product returns |
| Customers | Number of customers who have purchased products from the brand |
| New Customers | Number of customers who have purchased a product from the brand in their first order |
| LTV of New Customers | Average current Lifetime Value of new customers who bought a product from the brand in the first order calculated by Sum of Net Revenue - COGS |
| LTV 1 Year of New Customers | Average lifetime value after the first year of customers who bought from the brand in their first order; calculated by Sum of Net Revenue - COGS |
| LTV of All Customers | Average current Lifetime Value of all customers who bought a product from the brand calculated by Sum of Net Revenue - COGS |
| Orders | Number of orders that contained product from the brand |
| Orders Leading to a Follow-Up | Number of orders incl. the brand that led to another purchase |
| Share of Orders Leading to a Follow-Up | Percentage of orders incl. the brand that led to another purchase |
| Follow-up Orders incl. the Brand | Number of orders that led to another purchase of the same brand |
| Share of Follow-up Orders incl. the Brand | Percentage of orders that led to another purchase of the same brand |
| AOV | Average Order Value of orders containing the brand, calculated by Sum of Gross Revenue / Number of Orders |
| Product Return Rate | Percentage of returned products from the brand; exclusively available for custom integrations, |
Export the data to a CSV file and dive deeper into the analysis of all your different brands.
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