All Variants – RetentionX

Understand the performance of your different products by digging deeper into their KPIs and comparing them under All Variants.

Variant Profile.png

For a customized analysis of all your different variants, you can export the data to a CSV file.

Definitions

SKU	Stock Keeping Unit, which is the unique ID associated with the variant
Variant Title	Name used to list the variant
Product Title	Parent listing of the variant
Gross Items Sold	Number of gross items sold of the product
Gross Revenue	Gross Revenue generated with the variant
Net Revenue	Net Revenue generated with the variant calculated as Gross Revenue after Product Returns
Customers	Number of customers who have purchased the variant
New Customers	Number of customers who have purchased the variant in their first order
LTV of New Customers	Average current Lifetime Value of new customers who bought the variant in the first order calculated by Sum of Net Revenue - COGS
LTV of All Customers	Average current Lifetime Value of all customers who bought the variant calculated by Sum of Net Revenue - COGS
Orders	Number of orders that contained this variant
Orders Leading to a Follow-Up	Number of orders incl. the variant that led to another purchase
Share of Orders Leading to a Follow-Up	Percentage of orders incl. the variant that led to another purchase
Follow-Up Orders incl. the Variant	Number of orders that led to another purchase of the same variant
Share of Follow-Up Orders incl. the Variant	Percentage of orders that led to another purchase of the same variant
Latest Selling Price	Price at which the variant was last sold
Average Selling Price	Average selling price of the variant calculated by Sum of Gross Revenue / Number of Items
Latest COGS	Production or acquisition cost of the last variant sold
Average COGS	Average Cost of Goods Sold of the variant defined as production or acquisition costs
Revenue	Gross Revenue generated with the variant
Gross Margin	Gross Margin of the variant calculated by (Net Revenue - COGS) / Net Revenue 100*
AOV	Average Order Value of orders containing the variant, calculated by Sum of Gross Revenue / Number of Orders
Product Return Rate	Percentage of returned products; exclusively available for custom integrations, , and .
Purchase Frequency	Percentage of the product among all purchases
First Order Date	The day the variant was purchased for the first time
Last Order Date	The day the variant was purchased for the last time
Inventory	Quantity of the SKU that is currently available for sale.
Brand	The associated brand of the variant
Category	The associated category of the variant; exclusively available for custom integrations and .
Collections	Collections to which the product is currently assigned; exclusively available for .
Product Tags	Custom identifiers assigned to the product; exclusively available for .

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Definitions

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