Order Development

Without a doubt, e-commerce is a great business model. You get people into your store, you get them to buy as many products as possible and you make sure that they have a good purchase experience. But you should always keep an eye on the order quantities, which ideally are constantly growing.

Definitions

Before you dive into data analysis, let's ensure that we are on the same page:

The order quantity is shown as a color-coded column chart followed by absolute figures. Trends get even more clear by the growth rate comparing each data point with the previous period.

For running observation periods that have not yet been completed, e.g. the current week or month, RX extrapolates the run rate based on the historical data. 

With the activation of RX Forecast™ you will additionally receive three forecast scenarios for the coming months. To enable predictions, simply book the add-on Forecast Plus.

Use Cases

Increasing the number of orders you receive is a step-by-step process. Basically, there are two ways to positively influence them:

• Increase the number of new customers
• Reduce the order gap of your existing customers

Here are a few ideas on how to do so:

• Target the right audience
• Encourage purchases via marketing campaigns at the right time
• Re-engaging at-risk and dormant customers

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